tag:blogger.com,1999:blog-44338468235861789572024-03-13T23:23:30.181+01:00Stefanelli WebConsigli ed esperienzeStefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-4433846823586178957.post-60664774797593015252020-04-09T12:34:00.000+02:002020-04-11T13:35:35.982+02:00Siti web ai tempi del coronavirus o covid19L'economia è ferma, la gente rimane in casa e le attività non possono lavorare.<br />
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Sembra una catastrofe ma non lo è per il web; ad esempio la nostra web agency ha notato un <b>notevole incremento delle vendite da parte degli e-commerce </b>(ovviamente anche un aumento di ingressi) e ciò è avvenuto anche per siti web che offrono servizi (idraulici, falegnami, elettricisti...).<br />
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<b>Perché accade questo?</b><br />
Mettiti nei panni di un imprenditore che è a casa, una persona che per sua natura si tiene impegnata. La sua azienda è ferma, i suoi operai sono in cassa integrazione... ma lui ha la sua casa da migliorare, quindi <b>dedica il suo tempo ad acquisti di beni o servizi </b>che migliorano la sua casa. Stesso discorso vale per chi ha cura della propria persona (pensa alla moglie dell'imprenditore)... .<br />
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<b>Non sono tutti imprenditori nella vita.</b> Vero ma accade qualcosa di simile anche nei ceti medi: pensa ad un operaio, <b>prima del coronavirus era abituato a fare l'aperitivo</b> al bar con i suoi amici, oggi i bar sono chiusi e quindi <b>sfoga il suo tempo in acquisti online</b> (spesa per la casa, la nuova marmitta per la sua moto etc...).<br />
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Quindi la mia deduzione è che <b>l'economia è come un'energia: sparita da una parte</b> (in questo caso ad esempio bar, ristoranti,tour operator....)<b> ma aumentata da un'altra </b>- quindi anche se è vero che esiste minor produzione di beni, <b>l'economia si è spostata maggiormente su internet.</b><br />
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Quindi se sei un elettricista, un falegname, una persona che possiede una piccola media impresa è il <b>momento di sfruttare internet nel dovuto modo</b> (<a href="https://stefanelliweb.it/servizi/siti-web-presentativi-originale">tutti hanno un sito web ma in pochi hanno un sito web che rende</a>).<br />
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Il<b> coronavirus ha sconfitto momentaneamente l'economia reale ma non quella virtuale. </b>Quel mondo è sempre in costante crescita e lo sarà a lungo.<br />
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<br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-3966507939486715282019-12-19T16:00:00.000+01:002020-04-09T13:00:08.550+02:00Vuoi Fare Un E-Commerce? Ripensaci!<div class="separator" style="clear: both; text-align: center;">
<b></b><b></b><b></b><b></b><a href="https://4.bp.blogspot.com/-g27QMIdIxFA/WtNnifo2VuI/AAAAAAAAAAg/XyEEuFC8oNc0PG_pG_hEAPrreRn4NXSHgCEwYBhgL/s1600/vuoi-fare-un-e-commerce-ripensaci.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Vuoi Fare Un E-Commerce? Ripensaci!" border="0" data-original-height="313" data-original-width="500" height="400" src="https://4.bp.blogspot.com/-g27QMIdIxFA/WtNnifo2VuI/AAAAAAAAAAg/XyEEuFC8oNc0PG_pG_hEAPrreRn4NXSHgCEwYBhgL/s640/vuoi-fare-un-e-commerce-ripensaci.jpg" title="Vuoi Fare Un E-Commerce? Ripensaci!" width="640" /></a></div>
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<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><span style="font-family: inherit;"></span><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><span style="font-family: "verdana" , sans-serif;"></span><span style="font-family: "verdana" , sans-serif;"></span><span style="color: black;"></span><br />
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Il 90% degli e-commerce sono destinati al fallimento. Spendono soldi senza mai ottenere nulla. Ecco alcuni consigli e quali sono le due componenti fondamentali.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">"Apro il sito web e vendo", questa è la politica dell'imprenditore, personalmente mi viene da ridere quando sento questa affermazione...</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Premessa: la maggior parte delle attività sono piccole-medie</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> imprese, questo articolo non è rivolto alle grandi aziende, in pratica non </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">parlo di "Vodafone", "Zalando</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">", "Euronics</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">"... Parlo della realtà: il piccolo-medio</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> commerciante che vuole entrare nel mondo online e vendere.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Ecco qui che allora subentra la prima regola: la FATTIBILITÀ.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">È uno dei fattori determinanti: a moltissimi commercianti che mi chiedono di realizzare un e-commerce, faccio cambiare idea proprio per questo motivo e gli esclamo "Hai molta voglia di buttare soldi e tempo...". In pratica non avere fattibilità significa non avere</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> la possibilità di essere competitivi rispetto agli altri e-commerce online. Non parlo solo di prezzi, bensì di quantitativi, di organizzazione interna, investimento economico, tempo... </span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Quindi cosa devono fare questi commercianti? La risposta è semplice: possono risparmiare oltre il 70% sui costi della realizzazione. Fare un "simular e-commerce</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">" </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">e aumentare</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> così il fatturato del proprio negozio fisico; quindi letteralmente parlando: se oggi nel suo negozio</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> entrano 30 </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">persone al giorno per acquistare; entro 30</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> giorni queste diventeranno 40</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">, poi 50 </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">e così</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> via fino a raggiungere un punto di saturazione.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Ho conosciuto moltissimi commercianti che si sono affidati per lo sviluppo di un e-commerce a persone</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> o agenzie che non gli hanno nemmeno accennato la fattibilità con il risultato di aver speso un </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ingente somma di denaro senza neanche aver</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> generato una vendita.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">"HO FATTIBILITÀ E VOGLIO FARE UN E-COMMERCE PER VENDERE NEL MONDO"</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Ok, hai potenzialità economiche, hai</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> tempo, hai</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> persone che ti possono aiutare e vuoi conquistare il mondo online. Arriviamo quindi al secondo punto importante: Bisogna costruire un ottimo sito web con alle spalle un ottimo</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> marketing.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Personalmente ho sviluppato e-commerce che fatturano migliaia di euro al mese, ma prima di arrivare a questo risultato considerate che ci vuole tempo e pazienza. Mi</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> riservo ovviamente alle tecniche specifiche che occorrono perché sono veramente infinite. Ma...</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ARRIVIAMO AL BELLO DEGLI E-COMMERCE</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Il bello</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> degli e-commerce è che vendono 24h/24h per 365 giorni all'anno; non importante se state in bagno, in vacanza, o sdraiati</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> sul divano a vedere la </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">TV</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">: loro continuano a generare vendite e se avete automatizzato tutti i processi potete solo attendere la prossima vendita.</span><br />
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<b>RIEPILOGO DELLE REGOLE:</b><br />
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Diffida di chi ti vuole far fare a tutti i costi un e-commerce:</span><br />
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<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Devi osservare la fattibilità.</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Devi farti sviluppare una</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> applicazione web evoluta che richiede tempo e risorse</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> da parte di chi lo sviluppa, quindi diffida di chi ti chiede poco denaro per lo sviluppo: probabilmente state perdere tempo</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> entrambi.</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Sviluppate insieme un piano marketing</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">UN ULTIMO CONSIGLIO... Se</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> hai un'attività e vuoi realizzare un e-commerce o vuoi </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ottenere informazioni, contatta la nostra <a href="https://stefanelliweb.it/">Web Agency </a></span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><a href="https://stefanelliweb.it/">cliccando qui!</a> E</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> sarai messo in contatto con un esperto.</span></li>
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<span style="font-family: inherit;"></span>Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-91673352008446024922018-05-07T16:07:00.003+02:002018-05-11T15:04:34.081+02:00Siti Web Presentativi/Vetrina E Strategie<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "verdana" , sans-serif;">Ti contatta un nuovo cliente e vuole un sito web in grado di generargli nuovi contatti. Ora, esistono molti corsi in grado di affrontare questo discorso ma ho elencato una lista di punti che secondo me sono fondamentali per una buona riuscita in questo intento:</span><br />
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<li><span style="font-family: "verdana" , sans-serif;"><b>Fattori SEO Onpage: </b>Sono tutti quei fattori che bisogna applicare al sito - su questo argomento puoi trovare migliaia di libri, ma in aggiunta alle classiche "formule" che trovi ti suggerisco di stare attento anche ad alcune caratteristiche che non tutti rispettano sempre:</span></li>
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<li><span style="font-family: "verdana" , sans-serif;">Le immagini - Il peso delle immagini sono determinanti per i tempi di apertura di un sito, spesso vedo questo errore: <i>l'immagine è più larga del dovuto</i>; una volta ridimensionata correttamente alle dimensioni del contenitore è bene ottimizzarla per il web, uno strumento che trovo utile è <a href="http://optimizilla.com/it/">http://optimizilla.com/it/</a></span></li>
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<li><span style="font-family: "verdana" , sans-serif;">sfrutta le long tail - se il tuo cliente presenta dei prodotti <i>sfrutta le parole a corrispondenza lunga</i> poiché hanno più probabilità di essere indicizzate, ad esempio se tratta impianti elettrici una buona potrebbe essere: IMPIANTI ELETTRICI + MARCA IMPIANTO + NOME CITTA' </span></li>
<li><span style="font-family: "verdana" , sans-serif;">Microdata: migliorano indirettamente l'indicizzazione ed ecco il motivo: danno maggiori informazioni agli utenti che effettuano la query su Google - ad esempio l'utente può vedere il numero delle recensioni, la foto del prodotto, il costo... quindi l'utente è più predisposto ad entrare nel nostro sito.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Fattori SEO Offpage</b>: Ricorda: <i>un link in ingresso da una fonte autorevole</i> è più importante di qualsiasi fattore onpage - tra le forme migliori dei fattori offpage presta particolare attenzione a questi punti: </span></li>
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<li><span style="font-family: "verdana" , sans-serif;">link in ingresso da siti autorevoli</span></li>
<li><span style="font-family: "verdana" , sans-serif;">Iscrizioni e commenti su blog e forum di nicchia</span></li>
<li><span style="font-family: "verdana" , sans-serif;">Iscriversi come normali utenti nei siti dei competitors</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Test A/B</b>: è valido sia per la pubblicità che per il traffico organico; devi provare a fare due pagine variando piccole cose (titolo, immagini, etc...) per poi vedere quale pagina rende di più - stesso discorso vale per gli annunci pubblicitari, per gli oggetti delle mail etc... confrontare e analizzare è fondamentale.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Google Mybusiness: </b><i>su google le ricerche ci sono di sue tipi: generiche e localizzate</i>; se ad esempio cerchi un dentista, google ti tirerà fuori la mappa con i dentisti vicini alla tua zona; questo perché la maggior parte della gente affianca alla parola dentista il nome della città - google mybusiness è fondamentale quindi per apparire in queste ricerche localizzate, <i>nota che il numero delle recensioni (non il punteggio) è fondamentale per apparire in alto.</i></span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Analisi statistiche: </b>Tutto il nostro lavoro è inutile senza una dovuta analisi dell'andamento; riguardo a questo argomento consiglio vivamente di monitorare il click sui numeri di telefono, la compilazione dei form, e le visite nella pagina contatti; uno strumento che trovo utile e semplice è <i>google tag manager</i> e puoi cominciare a utilizzarlo partendo dalle guide che trovi su <a href="https://www.tagmanageritalia.it/">tag manager italia</a></span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Contenuti Testuali: </b><i>The content is king </i>- quante volte lo hai sentito dire? <i>Contenuti innovativi ed utili sono sempre ben accettati dalle persone;</i> se ad esempio il tuo cliente è un grossista di frutta; puoi fargli realizzare articoli sui tipi di confezioni che si possono realizzare - sulla tipologia di persone che mangia frutta secca... nota che in ogni articolo utile è bene <i>mettere i pulsanti di condivisione.</i></span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Contenuti Video</b> - YouTube è il secondo motore di ricerca più utilizzato e proprio come accade per i contenuti è bene aprire un canale di video tutorial poiché i contenuti maggiormente ricercati sono di carattere informativo.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Pubblicità / Remarketing</b> in segmenti: la pubblicità online è determinante soprattutto per i nuovi siti web: se nessuno ti conosce l'unico metodo valido è farsi conoscere! Google Adwords in questo caso è utile; attento soprattutto alle parole a corrispondenza inversa e ad attivare le campagne di Remarketing divise in segmenti (ad esempio puoi fare un remarketing per le città che rendono di più ed altre per le città che rendono meno).</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Blog: </b>Un blog porta persone fedeli al proprio sito con alto interesse per gli argomenti trattati, per questo se il tuo cliente ha il tempo (o può delegare qualcuno) è bene seguire un blog:con il tempo porta traffico veramente interessante.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Newsletter : </b>La<i> newsletter è gratuita ed ha un alto tasso di conversione</i>. Attento che le email che nell'oggetto contengono la parola offerta o sinonimi sono quelle con il tasso di apertura più alto. Inoltre per non far diventare uno spammer il tuo cliente ti consiglio di utilizzare servizi come <a href="https://www.voxmail.it/">voxmail</a>, dove tra le altre cose, puoi allegare analytics.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Chat e Telefono</b>: Il telefono sempre ben evidente e cliccabile e la chat sono le forme di contatto di maggior successo; per la chat se utilizzi google tag manager puoi seguire questa <a href="https://www.tagmanageritalia.it/guida-base-installare-chat-facebook-messenger-su-sito-google-tag-manager/">guida che ti permette di installare la chat di messenger sul sito</a>.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Controlli preliminari</b>: Partire con un sito senza aver fatto i dovuti controlli non è il miglior modo per iniziare... Ti consiglio di dare uno sguardo a questa <a href="https://stefanelliweb.blogspot.it/2018/04/controlli-preliminari-sul-sito-web.html">piccola lista di controlli preliminari</a>.</span></li>
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<li><span style="font-family: "verdana" , sans-serif;"><b>Social: </b>i social sono potentissimi, Il più usato è facebook, il quale ha una versione pubblicitaria (facebook adv) - il mio consiglio è quello di usarlo per pubblicizzare contenuti utili anziché fare pubblicità diretta (un post ogni 8/10 può essere relativo al prodotto/servizio).</span></li>
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<span style="font-family: "verdana" , sans-serif;">Nei prossimi mesi voglio affrontare tutti questi argomenti entrando anche nella parte tecnica. Ritieni che ci siano altre forme importanti da prendere in considerazione? Collabora anche tu e dammi dei suggerimenti!</span></div>
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Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-38160993853921872472018-05-07T12:11:00.000+02:002018-05-09T15:50:10.500+02:00Come Migliorare La Tua Azienda<div>
<span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Anche se non sai nulla su internet ecco come puoi sfruttare il web a tuo favore. Ti bastano </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">5</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> minuti!</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Tutti parlano d'internet come una fonte inesauribile di potenziali clienti, di aziende con fatturati impressionanti, di un mondo fantastico... Allora un giorno ti alzi e decidi che vuoi migliorare la tua azienda sfruttando il web.</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Prima di affrontare questo discorso, fai attenzione perché questo mondo del web è bellissimo ma anche pieno di insidie, insomma le cose non sono poi così facili: perché </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">non</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> senti tutti questi imprenditori esaltati dal proprio sito </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">web</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">? Perché in pochi si vantano del proprio sito?...</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="cursor: pointer;" />Se</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> realmente vuoi vedere dei miglioramenti nella tua azienda ti invito a investire </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">15</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> minuti del tuo tempo per leggere attentamente questo articolo poiché sono certo che può aiutarti.</span></span></span></span></span></div>
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<a href="https://3.bp.blogspot.com/-Zjc8SeVLJ1I/WtZkoRWksRI/AAAAAAAAADs/eUF4fkpe4oAuOX2tfeEOy90bN5AuYGwJgCLcBGAs/s1600/Business-Web.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" data-original-height="824" data-original-width="1600" height="328" src="https://3.bp.blogspot.com/-Zjc8SeVLJ1I/WtZkoRWksRI/AAAAAAAAADs/eUF4fkpe4oAuOX2tfeEOy90bN5AuYGwJgCLcBGAs/s640/Business-Web.png" width="640" /></span></a></div>
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<span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="color: black; display: inline; float: none; font-family: Verdana, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Per un'azienda la prima forma di miglioramento meno costosa e più efficace è sfruttare la pubblicità online: </span></span></span></span></div>
<span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span></span></span></span><span style="font-family: Verdana, sans-serif;"></span><br />
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<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span><span style="font-family: Verdana, sans-serif;"><span style="background-color: white; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">U</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">n annuncio online costa molto meno rispetto a un cartellone pubblicitario. </span></span></span></span></span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">U</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">n annuncio online è modificabile in tempo reale. </span></span></span></span></span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span><span style="font-family: Verdana, sans-serif;"><span class="hiddenGrammarError" style="background-color: transparent; color: black; cursor: pointer; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">U</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">n annuncio online ti dice chi ha comprato/chiamato e perché lo </span><span class="hiddenGrammarError" style="background-color: transparent; color: black; cursor: pointer; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ha</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> fatto. </span></span></span></span></span></li>
<li><span style="font-family: Verdana, sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">U</span></span></span></span><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">n annuncio online RENDE di più rispetto a un cartellone pubblicitario.</span></span></span></span></span></li>
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<span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Hai investito migliaia/milioni di euro per sviluppare la tua azienda, sei stato attento ai minimi dettagli nella struttura, </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">hai</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> perso giorni per il tuo logo e probabilmente ne </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">hai</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> fino al collo del </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">tuo</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> commercialista...</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Invece nel </span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><b>marketing digitale</b></span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> probabilmente o non hai investito o l'</span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">hai</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> fatto nel modo sbagliato. Nel corso degli anni ho visto molti imprenditori che hanno letteralmente BUTTATO migliaia di euro in siti web!</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Allora perché non hanno funzionato?</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Perché il percorso sul web è molto più difficile e complesso di quanto credi: per fare un sito (che si può definire tale) non basta spingere un pulsante, usare un programma precompilato o un </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">tool</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> free online. In realtà ci vuole uno sviluppatore, un analista, un grafico, un sistemista, etc...</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Ecco una spiegazione chiara te la posso dare grazie alla tecnologia Flash: anche se forse non sai di cosa parlo, devi sapere che fino a qualche anno fa, i siti web si potevano sviluppare in </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Flash</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">: effetti esorbitanti, con sfondi animati, musica di sottofondo, animazioni stratosferiche... Alcuni siti web sembravano dei veri e propri videogiochi con i quali interagire. Tutto questo oggi non esiste più, </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">non</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> vedi </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">più</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> un sito fatto in Flash ed ecco il motivo: </span><b><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">UN </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">SITO</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> IN </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">FLASH</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">NON</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> RENDE.</span></b><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Come faccio a dirlo? La risposta è data principalmente da due motivi</span></span></span></span></span><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span></span></div>
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<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Per </span><span class="hiddenSpellError" style="background-color: transparent; color: black; cursor: pointer; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Google</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> un sito in Flash è praticamente un filmato continuo, pesantissimo e inoltre non riesce a leggere i suoi contenuti, quindi il </span><span class="hiddenGrammarError" style="background-color: transparent; color: black; cursor: pointer; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">sito</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> web </span><span class="hiddenGrammarError" style="background-color: transparent; color: black; cursor: pointer; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">NON</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> SI INDICIZZA A DOVERE.</span></span></span></span></span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">L</span><span style="background-color: transparent; color: black; display: inline; float: none; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">'utente viene distratto dagli effetti e per questo motivo non si concentra sui contenuti.</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Sai la cosa bella qual è? </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Che</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> non è stato dimostrato con delle SENSAZIONI ma con ANALISI STATISTICHE. Questo per farti capire che grazie a un sito web ben strutturato non solo puoi reperire informazioni su chi è il tuo utente medio, da dove viene, quali sono le sue passioni, il suo sesso la sua età... Puoi anche comprendere cosa pensa la gente riguardo alla tua attività. Informazioni che ti sembrano banali ma che nel tempo si rivelano DETERMINANTI per farti generare un numero sempre maggiore di vendite e/</span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">o chiamate</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">.</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Quindi per concludere vuoi migliorare la tua azienda? Inquadra in modo OTTIMALE la presenza online, non sottovalutarla e soprattutto in un campo che è così veramente vasto rivolgiti </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">a persone</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> con esperienza alle spalle e con recensioni positive; se ti </span><span class="hiddenGrammarError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">è</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> possibile contatta anche aziende che hanno avuto a che fare con chi gli ha sviluppato il sito web e/o la strategia marketing.</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Nel giro di pochi mesi noterai subito un miglioramento della tua azienda anche </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">off-line</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">. Infatti mi è capitato, spesso, di aver sviluppato siti </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><a href="http://stefanelliwebprovvisori.eu/stefanelli/servizi/aumenta-fatturato-aziendale">e-commerce</a></span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> dove l'attività in questione ha aumentato addirittura il fatturato "</span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">off-line</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">"; per il semplice fatto che le persone del luogo vanno su </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Google</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> a ottenere informazioni, ma invece di acquistare online ovviamente preferiscono andare nello </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">store</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> fisico.</span><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; color: black; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; margin: 0px; orphans: 2; outline: transparent 0px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Un esempio? Tempo fa mi hanno presentato un'azienda: </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Smith</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">And</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Sons</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">, questa attività produce </span><span class="hiddenSpellError" style="color: black; cursor: pointer; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">flightcase</span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> (bauli per proteggere strumenti tecnici); la quale aveva un sito che </span><span style="color: black; display: inline; float: none; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30.6px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">nonostante i soldi spesi generava ZERO VENDITE e ZERO CONTATTI - ora grazie ad un buon sito e ad una strategia marketing e di contenuti correttamente impostata - il sito genera vendite e contatti. </span></span></span></span></span></li>
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<span style="font-family: "verdana" , sans-serif;"></span><span style="font-family: "verdana" , sans-serif;"></span><span style="background-color: white;"></span><span style="font-family: Verdana, sans-serif;"></span><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-47509588762021414412018-04-16T00:31:00.004+02:002020-04-03T12:00:54.411+02:00Controlli Preliminari Sul Sito Web<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-tz12w14RotY/WtPRepyaQTI/AAAAAAAAADc/1UVrk1KGrmsWg_CufzNo0fjPs391Fi_uwCLcBGAs/s1600/controlli-preliminari-sul-sito.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="400" data-original-width="630" height="404" src="https://1.bp.blogspot.com/-tz12w14RotY/WtPRepyaQTI/AAAAAAAAADc/1UVrk1KGrmsWg_CufzNo0fjPs391Fi_uwCLcBGAs/s640/controlli-preliminari-sul-sito.jpg" width="640" /></span></a></div>
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<div lang="" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white;"><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">Nelle fase</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> iniziali di un sito web ci sono dei controlli da fare, senza i quali è inutile avviare il processo di miglioramento.</span><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Hai fatto lo stress test? Come si comporta il tuo sito quando entrano più utenti contemporaneamente? Un ottimo strumento è https://loadimpact.com</span></span><br />
<span style="background-color: white;"><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Hai messo un controllo sul funzionamento costante del tuo server? Può capitare che il tuo server ha problemi, per vedere se e quando si sono verificati degli stati down del </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">tuo</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> sito web ci viene incontro: https://uptimerobot.com</span></span><br />
<span style="background-color: white;"><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Ti sei assicurato che le </span><span class="hiddenSuggestion" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">E-Mail</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> del </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">sito</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> arrivino al destinatario? </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">A volte</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> il server ha dei problemi oppure non hai impostato correttamente il codice lato </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">server</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">, la migliore soluzione è inviare un contatto dal </span><span class="hiddenSuggestion" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">form</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> del sito</span></span><br />
<span style="background-color: white;"><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Se il </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">sito</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> è in più lingue o </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">ha</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> un blog </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">hai</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> installato </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">più</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> viste? In Google Analytics (se è questo lo strumento che usi) è importante lasciare una vista completa ma impostare una </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">vista</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> differente per ogni lingua e </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">lasciare</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> comunque una </span><span class="hiddenGrammarError" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">vista</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> generica</span></span><br />
<span style="background-color: white;"><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Hai inserito la privacy e il </span><span class="hiddenSuggestion" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">cookie</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> </span><span class="hiddenSuggestion" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">policy</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">? Un utile strumento lo trovi su https://www.iubenda.com/it</span></span><br />
<span style="background-color: white;"><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Hai controllato il corretto funzionamento dei link? Un </span><span class="hiddenSuggestion" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">tool</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> online </span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">è https</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">://validator.w3.org/checklink</span></span><br />
<span style="background-color: white;"><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Hai settato correttamente il sito per la SEO (OnPage)? Un utile strumento è https://seositecheckup.com</span><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Hai controllato il sito con varie risoluzioni e vari browser? Un </span><span class="hiddenSuggestion" style="cursor: pointer; font-family: "source sans pro" , sans-serif; font-size: 18px;">tool</span><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;"> che trovo utile è https://www.browserling.com/</span><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><br style="font-family: "Source Sans Pro", sans-serif; font-size: 18px;" /><span style="font-family: "source sans pro" , sans-serif; font-size: 18px;">Collabora con questo blog, lascia un commento e suggerisci anche tu altri controlli da fare!</span></span></div>
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Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com1tag:blogger.com,1999:blog-4433846823586178957.post-19580399586431885672018-04-16T00:19:00.000+02:002018-05-09T15:58:17.670+02:00Tengo Solo Facebook! - Facebook VS Siti Web<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-GjWSUL4od_s/WtPM5fTXKxI/AAAAAAAAADQ/Q1I9LD1v_LoYIM_mNkYcH7rDJDqQsmqjwCLcBGAs/s1600/tengo-solo-facebook.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="350" data-original-width="700" height="200" src="https://2.bp.blogspot.com/-GjWSUL4od_s/WtPM5fTXKxI/AAAAAAAAADQ/Q1I9LD1v_LoYIM_mNkYcH7rDJDqQsmqjwCLcBGAs/s400/tengo-solo-facebook.png" width="400" /></a></div>
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<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Questi giorni mi è capitato un cliente che ha un negozio di calzature, intenzionato a realizzare un E-Commerce, a seguito di uno studio di fattibilità gli ho espressamente sconsigliato la realizzazione di un E-Shop ma gli ho presentato la possibilità di realizzare un <b>sito web con</b> <b>database "base"</b> che possa fare aumentare il fatturato del suo negozio fisico. (Io e i miei colleghi della <a href="http://stefanelliweb.it/">Stefanelli Web</a>, l'abbiamo chiamato "<b>Simular E-Commerce</b>").</span></span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Attualmente<b> la sua intenzione è quella di mantenere e gestire solo la pagina Facebook</b>, effettivamente come dargli torto: è gratis, è usato da milioni di persone e per di più ottiene sempre dei riscontri; ma allora perché sbaglia a non spendere soldi per un costoso sito web?</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Premessa: secondo fonti accreditate in media ogni uomo compra 2,3 paia di scarpe all'anno e la donna 3; questo negozio potenzialmente copre circa 20.000 abitanti.<strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"> Un potenziale di 275 vendite giornaliere </strong>(oltre a quelle che già effettua).</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;"><b>Un esempio concreto con 3 casi reali:</b></span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Laura - Lei ha l'hobby del fitness e le <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">occorrono </strong>delle nuove scarpe sportive da donna, ha sentito nominare più volte questo negozio, ha visto un'offerta del negozio sulla sua pagina Facebook, ma le scarpe in offerta non erano da ginnastica, Laura non vuole fare 6 chilometri per vedere se questo negozio ha le scarpe che fanno per lei e non vuole perdere tempo a fare uno scorrimento sulla sua pagina nella speranza di trovare delle scarpe da ginnastica. Quindi va su Amazon e con due click acquista delle scarpe sportive. </span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Giacomo - A lui gli piacciono le scarpe eleganti, casualmente mentre è su Facebook vede l'offerta del nostro negoziante, va su Google e trova lo stesso paio di scarpe ad un prezzo inferiore. Decide cosi di acquistarlo online.</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Giulia e Rita - Loro sono amiche ed appassionate di shopping, perché dovrebbero andare in un negozio di Paese quando hanno a disposizione dei centri commerciali con migliaia di calzature da poter scegliere? Laura e Rita decidono di andare a Viterbo ed acquistare le calzature.</span></span></div>
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<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: "verdana" , sans-serif;"></span><span style="font-family: Verdana, sans-serif;"></span><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span>
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<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Ora, in questi casi reali sto parlando di vendite dirette quindi di persone che vogliono o hanno la necessità di acquistare delle calzature. In tutti e 3 i casi questo negozio non venderà a tali persone le proprie calzature e probabilmente le sue vendite avvengono con persone del luogo che già conoscono tale negozio e si affidano alla sua assistenza, qualità e professionalità.</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;"><b>Ora ammettiamo che tale negozio ha un sito cosa accade?</b></span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Laura - A Laura occorrono le scarpe, <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">in questo caso si tratta di vendita impulsiva</strong>, Laura va sul sito del negozio che gli sta a 6 km, sfoglia il database, suddiviso per categoria, e vede che ci sono delle scarpe sportive che fanno proprio al caso suo, il prezzo è accettabile; inoltre alle 20:00 ha un allenamento, le può indossare tra 10 minuti. Perché qualcosa o qualcuno le dovrebbe impedire di fare un salto a questo negozio?</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Giacomo - Giacomo clicca sulla scarpa pubblicata su Facebook, finisce in una Landing Page che più o meno gli suona in questo modo: "Se acquisti online le scarpe ti staranno bene? Il reso e la spedizione come avvengono? Il colore che hai scelto è quello che avrai realmente? Sai che vicino a te c'è un negozio che sta vendendo le scarpe che cerchi? Perché non ci fai un salto?</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Giulia e Rita - Hanno una passione sfrenata per lo shopping, ok, la loro landing page suona più o meno in questo modo: "Se le scarpe si rovinano o vi accorgete che non vi vanno bene siete disposte/avete tempo di ritornare in città il giorno successivo? Sapete che proprio sotto casa a pochi chilometri ci sono queste bellissime scarpe in offerta? Perchè non fate un salto al negozio...? Magari vi offriamo anche un buon caffè!</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">A Livello di marketing e di contenuti strategici qui si parla di <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">vendite dirette</strong>, invece chi è nel campo conosce bene il fatto che la <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">maggior parte delle vendite avviene indirettamente,</strong> ovvero tramite la fidelizzazione di potenziali clienti e qui subentra un altro problema:</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a vedere chi ha cominciato un processo di registrazione?</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a distinguere chi è stato sulla mia pagina per più di un minuto?</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a distinguere gli utenti interessati da quelli non interessati?</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a vedere quale parola chiave funziona meglio nel tempo?</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a vedere quali sono gli interessi dei miei utenti cosi da poter fare dei volantini "mirati"?</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a farmi vedere a tutti coloro che cercano su Google?</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">Come faccio a indicizzare un paio di scarpe in particolare</span></span></div>
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<li><div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">...</span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><span style="font-family: Verdana, sans-serif;">Oltre a queste ci sono altre 1000 domande (circa) a cui bisogna dare una risposta; e man mano che aumentano le risposte <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">aumentano le vendite</strong> poiché è matematico, ovviamente questo non si può fare se alle spalle il negozio non ha un sito ben strutturato e una <b>strategia marketing</b> idonea richiede lavoro, tempo e soldi ma il risultato è che in pochi mesi (in questo caso), si possono tranquillamente "catturare" il 10% di quelle famose 275 vendite al giorno, <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">in termini pratici il negoziante si trova a vendere 27 paia di scarpe in più al giorno! </strong></span></span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
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<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><span style="font-family: Verdana, sans-serif;"><b>Facebook</b> quindi <b>rimane sempre un punto importante ma il suo utilizzo è </b>prettamente concentrato su veri potenziali clienti, <b>fidelizzandoli e non bombardandoli di solo pubblicità</b>. ma dando a loro informazioni utili e analizzando il loro comportamento sul sito. In questo modo si aumentano il numero dei likes in brevissimo tempo e ogni post assume maggiore importanza.</span></span></span><span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: Verdana, sans-serif;">In realtà ci sono altri elementi fondamentali: Google My Business, NewSletter, Blog, Analisi Statistiche... tutto molto importante :-D</span></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "verdana" , sans-serif;"></span><span style="font-family: Verdana, sans-serif;"></span><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-56376014325139180152018-04-16T00:05:00.001+02:002018-04-16T00:23:59.064+02:00Se Hai Un Sito Web Per La Tua Azienda Ecco Come Puoi Risparmiare Tempo E Soldi In 5 Minuti<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-rdz2TuLfho8/WtPLcuYLFLI/AAAAAAAAADE/hfGQafFq-MI3jd7Xv6sQUBA9m0miG5lEgCLcBGAs/s1600/pmi-una-lista-degli-errori-che-fanno-allontanare-i-potenziali-clienti-anziche-avvicinarli.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="330" data-original-width="496" height="424" src="https://4.bp.blogspot.com/-rdz2TuLfho8/WtPLcuYLFLI/AAAAAAAAADE/hfGQafFq-MI3jd7Xv6sQUBA9m0miG5lEgCLcBGAs/s640/pmi-una-lista-degli-errori-che-fanno-allontanare-i-potenziali-clienti-anziche-avvicinarli.jpg" width="640" /></a></div>
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<span style="font-family: "verdana" , sans-serif;">Hai una <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">Piccola/Media impresa</strong> e hai un <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">sito web</strong>, ma non sei molto addentrato nel mondo internet, oppure lo sei ma non sai bene cosa fare? Da molti anni seguo il <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">marketing sul web</strong> di molte aziende e ti metto a disposizione la mia esperienza per farti evitare <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">errori banali</strong> che spesso vedo in molti <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">siti web</strong> - <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">errori</strong> che fanno perdere tempo e soldi! In 5 minuti saprai subito correggere la situazione, partiamo!</span><b></b></div>
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<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Installa le statistiche - <span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-weight: 400; line-height: 19.6px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">Molti siti web non hanno neanche installato le statistiche, un conto è non analizzare le statistiche un conto è non averle! In questo caso anche se prendi un consulente, questo non può analizzare niente per il semplice fatto che non ha niente su cui lavorare, per vedere se Google Analytics è installato correttamente ti consiglio di installare il </span><a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk" style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #dc544b; display: inline-block; font-weight: 400; line-height: 19.2px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; text-shadow: none; transition-delay: 0s; transition-duration: 0.3s; transition-property: all; transition-timing-function: cubic-bezier(0.42, 0, 0.58, 1);" title="tag google assistant"><i>"tag assistant di Google"</i></a><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-weight: 400; line-height: 19.6px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"> (valido per il browser Google Chrome)</span></span></strong></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-weight: 400; line-height: 19.6px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"></span><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></strong></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">Analizza le statistiche - </strong>Se non analizzi le statistiche (o qualcuno non lo fa per te), non puoi sapere se il tuo sito sta andando bene, non sai quanti entrano, da dove entrano e perché entrano, le statistiche sono un mondo a parte ma devi conoscere le componenti principali in modo che puoi realizzare delle deduzioni ed agire di conseguenza. Sulle <a href="https://www.slideshare.net/leonardobellini/google-analytics-abc" style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #dc544b; display: inline-block; font-weight: 400; line-height: 19.2px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; text-shadow: none; transition-delay: 0s; transition-duration: 0.3s; transition-property: all; transition-timing-function: cubic-bezier(0.42, 0, 0.58, 1);" title="abc di google analytics">slide di Leonardo Bellini</a> trovi informazioni utilissime che riguardano le basi di Google Analytics.</span></li>
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<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><b><span style="color: #444444;">Fai pubblicità in modo corretto</span> - </b>Se hai un sito ma non hai la pubblicità è come se hai una macchina senza benzina! Prima di fare questo passo devi aver installato ed analizzato le tue statistiche, altrimenti butti soldi, tanti soldi e il tuo ritorno all'investimento non sarà mai positivo.</span></li>
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<ol style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: none; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">Non pubblicizzare i prodotti su Facebook - </strong>Facebook è un social dove la gente si svaga e passa il tempo e dove <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">prende informazioni utili, </strong>questo significa che Facebook lo devi sfruttare per fidelizzare e non per vendere, quindi se hai una pasticceria fai dei mini video dove spieghi come realizzare dolci, non mettere dolci con prezzi, questo darà fiducia ai tuoi utenti e ti farà vendere nel tempo per il semplice fatto che non annoi le persone (già bombardate da messaggi pubblicitari) , ma dai a loro informazioni utili e loro ti ripagheranno seguendoti con interesse... alla lunga questo si traduce in vendite.</span></li>
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<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">Non registrarti in tutti i social</strong> - Instagram, Twitter, YouTube, Google+, Linkedin... sono tantissimi, ma ognuno di loro ha un determinato scopo e una determinata funzione, per farla breve non puoi limitarti a fare un semplice copia/incolla dei tuoi post su Facebook su altri social, questo ti penalizzerebbe e non di poco, quindi è meglio seguire pochi social, ma in modo corretto. Riguardo a questo mi sento di dirti che Facebook e Google+ sono letteralmente in guerra e a quanto sembra non puoi sfruttare l'uno per trarre vantaggio sull'altro.</span></li>
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<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;"><strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">Non pensare che essere primi su Google sia un gioco da ragazzi - </strong>Se fosse stato così semplice tutti eravamo primi su Google, ma qui c'è solo un piccolo problema: Google ha solo 10 risultati nella prima pagina... ecco qui che il comportamento ed il numero dei visitatori, i link che il tuo sito ha in ingresso, i commenti, il blog, etc... entrano in gioco e fanno la differenza, ma per alcune keywords ci possono volere mesi, sempre che la concorrenza non si muove di conseguenza. </span></li>
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Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-83467547593581350262018-04-15T23:57:00.000+02:002018-04-15T23:57:19.681+02:00I Siti Leggeri Rendono Di Più!<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-LWUK0O7cth4/WtPJ91sIMwI/AAAAAAAAAC4/zJyQEk2fJZgIm6yVhoD0mssgzw1LYrK4QCLcBGAs/s1600/siti-web-leggeri-come-piume.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="441" data-original-width="700" height="402" src="https://4.bp.blogspot.com/-LWUK0O7cth4/WtPJ91sIMwI/AAAAAAAAAC4/zJyQEk2fJZgIm6yVhoD0mssgzw1LYrK4QCLcBGAs/s640/siti-web-leggeri-come-piume.jpg" width="640" /></a></div>
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La nostra è una vita stressante: manca il tempo, dobbiamo fare le cose di fretta!</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Probabilmente non è la prima volta che senti e percepisci perfettamente il senso di questa frase e come potrai ben capire tutto questo è collegato anche con il mondo dei siti web poiché questi sono al servizio degli utenti.</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Utenti che quando entrano in un sito web non hanno il tempo e la fantasia di vedere le idee strabilianti dei tuoi super effetti! Questo concetto purtroppo non è ben entrato nella testa di molti che ancora si ostinano a fare siti dagli effetti supersonici (il culmine lo ha raggiunto flash, ancora qualcuno si azzarda ad adoperare…)</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Un utente nel tuo sito già nei primi secondi decide se proseguire oppure abbandonare il sito in base a molti fattori tra i più importanti l'utente si chiede:</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- Che cosa mi offre questo sito?</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- Può risolvermi il mio problema?</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- Quanto ci mette a risolverlo?</div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Ed è quindi essenziale la presenza di un bel titolo che non sia “disturbato” eccessivamente da animazioni strabilianti, colori eccessivamente accesi o tutto quello che può distorcere l'attenzione dell'utente.</div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Ecco perché i siti web minimalisti rendono: <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">fanno incentrare l'attenzione dell'utente sui contenuti!</strong></div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Quindi ecco 5 cose che devi evitare:</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
1 - Contenuti in flash, ormai è una tecnica obsoleta e pesante inoltre l'avvento di html5 può sostituire completamente eventuali effetti che fino a poco tempo fa si ottenevano solo con flash.</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
2 - Evita colori eccessivamente accesi, questi potrebbero disturbare l'occhio.</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
3 - I titoli o i contenuti principali metterli sempre nelle parti laterali del sito; <em style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">infatti è dimostrato che l'occhio dell'utente fa un percorso tipo “zig-zag”.</em></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
4 - Usa font ben visibili e non fastidiosi: un font poco chiaro eccessivamente complesso impedisce una buona lettura.</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
5 - Usufruisci di video ed immagini in maniera non eccessiva: troppe immagini o troppi video oltre ad appesantire la pagina (e quindi impedire un buon accesso al robot di Google) disturba eccessivamente l'utente.</div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: small;"></span><span style="font-family: Verdana, sans-serif;"></span><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-52800670053487521182018-04-15T23:33:00.000+02:002018-04-15T23:33:00.085+02:00Come Devi Impostare I Contenuti Nel Tuo Sito Web<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-v59mqnBvbLc/WtPEPKFvCUI/AAAAAAAAACk/42s3l_DXn_4CVck6BeIfDfeh_ENmo5oLQCLcBGAs/s1600/come-devi-impostare-i-contenuti-nel-tuo-sito-web.jpg" imageanchor="1" style="-webkit-text-stroke-width: 0px; background-color: transparent; color: #0066cc; font-family: Times New Roman; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; margin-left: 1em; margin-right: 1em; orphans: 2; text-align: center; text-decoration: underline; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><img border="0" data-original-height="543" data-original-width="800" height="434" src="https://1.bp.blogspot.com/-v59mqnBvbLc/WtPEPKFvCUI/AAAAAAAAACk/42s3l_DXn_4CVck6BeIfDfeh_ENmo5oLQCLcBGAs/s640/come-devi-impostare-i-contenuti-nel-tuo-sito-web.jpg" width="640" /></a></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<a href="https://1.bp.blogspot.com/-v59mqnBvbLc/WtPEPKFvCUI/AAAAAAAAACk/42s3l_DXn_4CVck6BeIfDfeh_ENmo5oLQCLcBGAs/s1600/come-devi-impostare-i-contenuti-nel-tuo-sito-web.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a>Ci Sono differenze importanti tra monitor e carta. Ecco le informazioni principali per farti scrivere in modo idoneo contenuti rivolti al tuo sito web!</div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
I contenuti sono un aspetto fondamentale nella comunicazione; contenuti di qualità provocano un maggior interesse da parte dell'utente, il quale approfitta di tali informazioni per poi renderle utili nella vita quotidiana. però esiste una sostanziale differenza tra contenuti sul web e su carta.</div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Nel primo caso si parla di ipertesto (o meglio testo interattivo) dove il testo è completato da link, immagini, video e suoni ed effetti dinamici; nel secondo caso i testi sono fermi ed ovviamente al pagina non ha animazioni.</div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Ogni giorno sul web vengono pubblicati miliardi di contenuti e secondo i maggiori esperti del web writing (coloro che scrivono per lavoro) ci sono delle regole chiare e ben definite che bisogna rispettare: non dimenticare che l'utente del web <em style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">oltre ad essere distratto da effetti dinamici è anche davanti a un monitor luminoso </em>e ciò gli provoca<strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"> uno sforzo maggiore del 25% </strong>rispetto alla lettura su carta!</div>
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<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: Verdana, sans-serif;">Quindi è importante che sei chiaro, coinciso e con una grafica pulita e spaziosa; il principio fondamentale è quello della piramide al contrario; dove prima devi riportare i punti fondamentali e poi spighi i particolari, ma soprattutto devi generare un contenuto denso: in pochi paragrafi devi riuscire a dare tutte le informazioni utili, senza perderti in analogie inutili o termini tecnici (i quali fanno distrarre il tuo utente), in sostanza <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">sintetizza al massimo i tuoi concetti con un linguaggio semplice, il tutto usando una grafica pulita e spaziosa!</strong></span></div>
<span style="font-family: verdana;">Ecco quindi una lista di punti utili:</span><br />
<span style="font-family: Verdana, sans-serif;"></span><span style="font-family: verdana;"></span><br style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<ol>
<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Non creare contenuti lunghissimi, bensì falli brevi ma incisivi</span></div>
</li>
<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Dividi il testo in piccoli blocchi</span></div>
</li>
<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Dai informazioni utili e che servono veramente ai tuoi utenti (contenuti di qualità)</span></div>
</li>
<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Fai titoli brevi che spiegano cosa ottiene l'utente dal tuo articolo (possibilmente con tanto di numeri)</span></div>
</li>
<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Utilizza immagini esemplari (anche nei video): con un solo sguardo l'utente deve capire di cosa si parla</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Sfrutta gli elenchi puntati e numerati</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">
<span style="font-family: Verdana, sans-serif;">Fai un richiamo all'azione, ad esempio nei siti presentativi è nostra abitudine mettere un form di richiesta di contatto oppure mettere una chat</span></div>
</li>
</ol>
<span style="font-family: Verdana, sans-serif;"></span><br style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: Verdana, sans-serif;">In conclusione queste sono piccole regole che non tutti rispettano, ma in realtà sono fondamentali per distinguerci dai miliardi di contenuti che vengono generati ogni giorno!</span></div>
<span style="font-family: Verdana, sans-serif;"></span><br style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-variant: normal; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<b><i><span style="font-family: Verdana, sans-serif;">FONTI E LETTURE: "S</span><span style="font-family: Verdana, sans-serif;">crivere sul web 2.0"</span></i></b></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: Verdana, sans-serif;"></span><b></b><i></i><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-78130304050545880152018-04-15T22:57:00.000+02:002018-04-15T23:25:23.928+02:00La Tecnica CFB Applicata All'E-Commerce<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
In un interessante libro, ho letto un paragrafo riguardante una tecnica di vendita: <b>Il CFB, ovvero caratteristiche, funzionalità e benefit </b>e la vorrei proporre come tecnica per i siti e-commerce.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-GwbPOpzBwSA/WtO7xxfWW6I/AAAAAAAAACA/dW9jkpfwXQsDKkJKcjeOsM7YCMvbb2qzQCLcBGAs/s1600/la-tecnica-cfb-applicata-all-e-commerce.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="381" data-original-width="472" height="322" src="https://2.bp.blogspot.com/-GwbPOpzBwSA/WtO7xxfWW6I/AAAAAAAAACA/dW9jkpfwXQsDKkJKcjeOsM7YCMvbb2qzQCLcBGAs/s400/la-tecnica-cfb-applicata-all-e-commerce.png" width="400" /></a></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
In altre parole grazie a questa tecnica diamo all'utente tutte le informazioni di cui ha bisogno; effettivamente quando un nostro cliente vuole comprare un nostro prodotto questo ha delle esigenze: esplicite ed implicite.</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Prendi come esempio un utente che vuole comprare una borsa; la sua esigenza esplicita è quella di dover comprare una borsa poiché gli serve "qualcosa" per portare con se documenti, soldi, chiavi, etc... poi ci sono le esigenze implicite; ovvero quelle esigenze che esistono ma non sono del tutto chiare; ad esempio nella sua testa l'utente si chiederà implicitamente:</div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- Durerà molto questa borsa?</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- E' bella?</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- Ha molte tasche?</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
- E' Comoda?</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
etc...</div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Poiché in un e-commerce l'utente non ha la possibilità di toccare con mano il prodotto grazie alla tecnica CFB possiamo dargli tutto quello di cui ha bisogno.</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
Facciamo un esempio ancora più pratico: Cinzia vuole comprare una borsa che dura nel tempo senza "minimizzare" la sua bellezza e la sua utilità. Nella descrizione del nostro prodotto potremmo mettere:</div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<b>CARATTERISTICHE</b> (che cos'è): </div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
1) borsa in vera pelle 100% made in Italy</div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
2) con oltre 10 tasche interne, 2 tasche esterne</div>
<br style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<b>FUNZIONALITA'</b> (che cosa fa): </div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
1) borsa che con il tempo si scolorisce, <span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">quindi</span><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"> </span><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">con il passare del tempo diventa ancora più bella in quanto avrà un effetto Vintage</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">2) riesce a tenere molti oggetti di piccole e grandi dimensioni </span><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><b>BENEFIT</b> (benefici):</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">1) Avrai una borsa che dura nel tempo</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">2) Avrai una borsa grazie alla quale potrai portare comodamente più oggetti </span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-family: Roboto,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><br style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;" /></span></span></span></span>Ovviamente il singolo articolo poi dovrà avere tanto di foto, zoom, termini e condizioni, etc... recensioni ma questo è implementabile e puoi vedere una buona struttura in questo sito web (in cui mi sono ripromesso di fare modificare le descrizioni secondo la tecnica CFB) : </span></span></span></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-9374550621001692852018-04-15T22:52:00.001+02:002018-04-15T23:24:28.289+02:00Come Devi Fare Pubblicità Con L'Invio Di E-mail<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;"><b>L'email marketing</b> è chiamato anche D.E.M. (digital email marketing) e sostanzialmente <b>non è altro che fare pubblicità tramite l'invio di email</b>. Detto questo sembra tutto semplice, ma non lo è poiché sono molte le insidie e le ragioni che devi affrontare.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-pn0jpZCDRh0/WtO7Mh17B9I/AAAAAAAAAB4/dCz2NHJsN8UME-Tijwm1G4RjBpPaMpRpACLcBGAs/s1600/email-marketing-problemi-spam.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="820" data-original-width="1024" height="512" src="https://4.bp.blogspot.com/-pn0jpZCDRh0/WtO7Mh17B9I/AAAAAAAAAB4/dCz2NHJsN8UME-Tijwm1G4RjBpPaMpRpACLcBGAs/s640/email-marketing-problemi-spam.jpg" width="640" /></a></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana";"></span><br style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;" /></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Immagina se tutti cominciassero a inviare email pubblicitarie a tutti: sarebbe un incubo! </span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Quindi fai un passo indietro e chiediti:<b> a cosa serve un'e-mail? </b>Ecco questa è una domanda intelligente in cui si trova anche la soluzione: una email è un servizio grazie al quale puoi ricevere e inviare messaggi di tuo interesse in maniera rapida e gratuita - in pratica <b>è la nostra casella postale online</b>.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Quindi non è eticamente corretto inviare email ad una persona a noi sconosciuta che non ci ha neanche autorizzato - questo però è quello che accade anche oggi, ma fortunatamente tecniche sempre più sofisticate e un'etica del web sempre più cosciente impedirà presto tutto questo.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">In effetti neanche a livello pratico n<b>on ti conviene inviare E-mail massivamente e a indirizzi casuali; poiché saresti entro breve uno spammer</b>, rientreresti così in una sorta di "lista nera" con conseguenze di difficile rimedio.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Quindi la soluzione è quella di essere "sinceri" e avviare un'email marketing su una lista di <strong style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: black; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">veri utenti interessati</strong> - questo fa si anche che il nostro marketing sia pulito e non può soccombere a inconvenienti futuri.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Quindi la nostra lista è consigliabile prelevarla direttamente dal nostro sito web o tramite pubblicità appositamente create; e ovviamente è utile appoggiarsi a servizi specifici nell'invio di email (poiché i server dove si appoggiano i siti web solitamente non sono idonei all'invio massivo di email) - quindi ecco altri utili consigli:</span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: none; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">- Dividi gli utenti della nostra lista per categorie di appartenenza (es. se hai un negozio di scarpe potresti dividere gli appassionati di scarpe sportive da quelli di scarpe eleganti)</span></li>
</ul>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background: none; box-sizing: border-box; color: #34495e; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">- Chiedi a loro con quale frequenza vogliono ricevere le tue email pubblicitarie</span></span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">- Fai un test A/B di email</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">- Dai la possibilità ai tuoi utenti di eliminarsi dalla lista in qualsiasi momento.</span><span style="color: #b00000;"></span></div>
Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-23935481156424119582018-04-15T22:41:00.000+02:002018-04-17T23:24:16.581+02:00Portali VS Siti Web: Cosa Conviene Fare?<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-SbLkbwYp67U/WtO3IMpLhRI/AAAAAAAAABs/qS44HlnzH80CYvZw-CB6Ohc12mvT05UBQCLcBGAs/s1600/portali-vs-siti-web-cosa-conviene-fare.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="450" height="320" src="https://4.bp.blogspot.com/-SbLkbwYp67U/WtO3IMpLhRI/AAAAAAAAABs/qS44HlnzH80CYvZw-CB6Ohc12mvT05UBQCLcBGAs/s400/portali-vs-siti-web-cosa-conviene-fare.jpg" width="400" /></a></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Recentemente mi è capitato un titolare di un'agenzia immobiliare che mi ha messo in "seria difficoltà". Probabilmente questo signore, per qualche motivo aveva già dei "pregiudizi" sui siti web e sul loro rendimento; effettivamente è un termine spesso abusato; ma vengo subito al dunque:</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Nel mentre della conversazione gli spiego in generale come funziona il mondo del web marketing, come si ottengono clienti, statistiche etc... ma lui in maniera convinta mi risponde:</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">"Dal portale (immobiliare.it) ottengo tantissimo e sono pienamente soddisfatto; perché le persone si dovrebbero convincere tramite il mio sito a contattarmi?"</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Domanda Legittima, ecco quali sono le mie osservazioni ad oggi:</span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;"><span style="color: #444444;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>Il bello dei portali</b></span>: i portali hanno molti aspetti positivi, hanno fiducia da parte degli utenti, hanno traffico (generato dalle loro campagne massicce) ed hanno una grafica già pronta e semplice da usare.</span></span></span></div>
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Fare marketing online significa osservare statistiche, modificare e guardare risultati certi, in questo caso i risultati sono dati dalle persone che effettuano un colloquio nell'agenzia per comprare casa; e già qui ho notato i primi "errori" - <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>il titolare non sapeva quantificare quante persone erano andate nella sua agenzia grazie a questo portale</b>, aveva delle "sensazioni" non dei risultati certi: non sapeva quante persone lo avevano fino ad ora contattato:</span></span></div>
<ul style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin: 0px 0px 4px; padding: 0px; text-shadow: none;"><span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Grazie al circuito virale: quanti clienti sono andati da lui poiché altre persone hanno comprato casa da lui e si sono trovate bene?</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin: 0px 0px 4px; padding: 0px; text-shadow: none;"><span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Grazie alla pubblicità offline: quanti hanno visto i suoi volantini e lo hanno contattato?</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin: 0px 0px 4px; padding: 0px; text-shadow: none;"><span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Quanti sono stati a contattarlo tramite i social, pagine bianche, altri portali? Non metto in dubbio la sua sensazione: "i portali mi hanno portato tantissimi clienti", ma lui non sa realmente quanti clienti sono arrivati da dove e in quale modo ed anche nel suo "mondo" una percentuale del 10% è importante, a volte i dati rivelano cose inaspettate! Ma andiamo avanti.</span></li>
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<h2 style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">I NUMERI</span></h2>
<span style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Sono il punto essenziale in ogni contesto: un calciatore gioca per segnare, un ciclista corre per vincere, lui lavora tutto il giorno dentro un'agenzia per vendere case. Il titolare in questione mi ha dichiarato che ha affittato moltissimo, non mi ha parlato prettamente di vendite; nel suo campo però il vero risultato è la vendita; mediamente 30 affitti equivalgono ad un guadagno generato da una vendita. Ho già fatto siti web ad agenzie immobiliari una in particolare a fronte di una spesa di €100,00 di marketing è riuscita a vendere 3 case! Risultato ottimo e forse anche fortunato visto il campo di cui stiamo parlando.</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">L'ALTALENA</span></h2>
<span style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Ho notato una cosa: altre agenzie immobiliari non mi parlavano in maniera così evidentemente soddisfatta dello stesso portale; mentre <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>il marketing online deve avere un'andamento sempre crescente</b></span> (per il semplice fatto che in base alle statistiche si modifica il sito e in base ai dati ricevuti dal marketing si migliorano le campagne pubblicitarie) - in un portale il dato è una sorta di altalena (ad esempio le richieste aumentano in modo spropositato al momento del rinnovo).</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">IL PARALLELO</span></h2>
<span style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Non dico che questa agenzia si deve togliere dal portale o che il portale sia dannoso; dico che è un suicidio non approdare un piano marketing online per i seguenti motivi:</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Tutto sotto controllo: sappiamo quale pubblicità rende di più, quale social porta un flusso di utenti più interessato, quali sono gli immobili più visti (e magari da mettere in prima pagina), sappiamo le passioni di questi utenti, cosa fanno nel tempo libero, sappiamo quale titolo attira di più</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Possiamo SOLO MIGLIORARE e concentrandosi solo sul nostro sito si ottengono risultati in maniera MATEMATICA. La navigazione non è dispersiva, bensì si concentra solo sugli immobili presenti nel sito, sui vantaggi che questa agenzia può donare, sulla sua serietà e qualità. Scommetto che il titolare in questione non ha dati relativamente a quanti cercano un'agenzia seria e sicura piuttosto che una sorta di agenzia che fa risparmiare tantissimo ma non è altrettanto seria. Su internet non tutti cercano solo il vantaggio economico!</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Il sito si cambia in base alle statistiche, una pagina non va bene? si cambia!</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Possiamo interfacciare con moltissime forme marketing - possiamo creare una newsletter, applicare email marketing, social marketing, creare blog specifici per un determinato target di utenti... ognuno di questi è un fattore che da solo <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>potrebbe aumentare il 20% delle vendite di case</b></span>.</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Il sito web pubblicizza il brand aziendale e non il portale; sembrerà strano ma ogni utente che entra per prima cosa vede il logo; quei soldi sono ben spesi, perché l'utente nel frattempo sta memorizzando il brand aziendale e non quello di un portale e magari qualcuno di loro anche se non comprerà una casa potrà consigliare a qualche suo amico di passare all'agenzia in questione.</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Un giorno grazie alla SEO (indicizzazione naturale su google) possiamo essere indicizzati senza pagare niente.</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="font-family: "verdana" , sans-serif;"><span style="color: #444444;"><span style="background-color: white;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;">Con €100 di marketing vendere 3</span> case non è cosa da poco</b>; il titolare probabilmente qui non mi ha creduto. Strano, per una persona che si affida a perdere una strada a senso unico (il marketing solo sui portali). Ma credo fermamente che come molti miei colleghi, non studio 20h a settimana per prendere in giro le persone.</span></span></span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin: 0px 0px 4px; padding: 0px; text-shadow: none;">
<span style="font-family: "verdana" , sans-serif;"><span style="color: #444444;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 16px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>SOPRATTUTTO ed OLTRE OGNI CARATTERISTICA Il FUTURO E' CERTO</b></span> perché i dati sono nero su bianco: l'unica cosa certa in questo mondo sono i numeri, se ci basiamo su quelli non possiamo sbagliare, il mio compito è quello di interpretarli e cambiare il sito e le campagne marketing in base ai numeri ottenuti, ripeto è matematico.</span></span></span></div>
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<h2 style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">L'INCERTEZZA E' UN BRUTTO MONDO</span></h2>
<span style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Mentre per un sito web il futuro è certo per un portale non vale la stessa cosa: esistono oltre 200 portali sugli immobili (Casa.it, immobiliare.it, Case.it, www.venditaeaffitto.it...) tutti hanno una cosa in comune: dichiarano di essere il n° 1 in Italia! Se un giorno il portale a cui si è affidato questo titolare decide di non investire più in tv, sui giornali, di non fare una campagna marketing spietata? Se il portale aumenta in maniera proibitiva il costo dell'abbonamento? Probabilmente la sua agenzia immobiliare si troverebbe in grave difficoltà nel reperire nuovi clienti; si può salvare solo in un caso: <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>se nel frattempo ha sviluppato un sito web con un buon piano marketing.</b></span> Oppure potrebbe interfacciare con un altro portale, ma a questo punto dovrebbe cacciare somme sicuramente altrettanto e troppo elevate rispetto al suo vecchio portale, rimanendo sempre nel mondo dell'incertezza. Hanno aumentato negli ultimi anni i prezzi in maniera vertiginosa; continueranno a farlo. finirà per lavorare per loro. Probabilmente con gli stessi soldi investiti nell'arco di tutti questi anni avrebbe già sviluppato un piano marketing più che soddisfacente.</span></div>
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<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">LA SINTESI</span></h2>
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<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Mario Rossi spende una media di € 100/mese nei portali ed ottiene 3 vendite al mese, il prossimo anno non sa se le vendite saranno sempre le stesse - l'unica certezza è che la quota annuale sarà aumentata.</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Marco Rossi spende una media di €100/mese nel marketing online ed ottiene 3 vendite al mese, il prossimo anno sarà sicuro di fare un <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>minimo di 3 vendite al mese</b></span> perché nel frattempo avrà potuto migliorare le sue campagne e il suo sito web.</span></div>
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<li><div style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin: 0px 0px 4px; padding: 0px; text-shadow: none;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Emanuele Rossi spende una media di €200/mese: €100 per i portali e 100 per il marketing online; nel suo futuro ha una certezza: quando vuole può disdire l'abbonamento con i portali e ottenere clienti nel marketing online con tecniche già acquisite.</span></div>
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<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">IL BELLO DELLA SINTESI</span></h2>
<span style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Nel marketing online è la tecnica che fa la differenza non è la quantità di soldi spesi!</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif; font-size: small;">LA DIFFIDENZA E LA VALUTAZIONE DEL MARKETING</span></h2>
<span style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;">Avevo fatto capire bene al titolare questo discorso (nonostante la difficoltà ed il tempo investito)! - convinto mi chiede "ok dammi una serie di siti web che hai sviluppato e farò un monitor di questi siti". ed è proprio per questo motivo che ho creato un nuovo articolo <b><a href="http://www.stefanelliweb.it/articoli/spiegare-marketing" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 21.12px; margin: 0px; padding: 0px; text-decoration: none; text-shadow: none; transition: color 0.3s cubic-bezier(0, 0, 0.58, 1), background 0.3s;">perchè è impossibile monitorare una campagna marketing di altri</a>.</b></span></div>
Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-33737117707928792682018-04-15T22:31:00.001+02:002018-04-15T23:23:07.361+02:00Gli Errori Che Non Devi Commettere In Adwords<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-BTkwKQXYSD8/WtO2HF4S8SI/AAAAAAAAABg/Ib76iRhpFmchb6gfHLjFSnLaHi6LInsPgCLcBGAs/s1600/gli-errori-che-non-devi-commettere-in-adwords.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="570" height="302" src="https://4.bp.blogspot.com/-BTkwKQXYSD8/WtO2HF4S8SI/AAAAAAAAABg/Ib76iRhpFmchb6gfHLjFSnLaHi6LInsPgCLcBGAs/s640/gli-errori-che-non-devi-commettere-in-adwords.jpg" width="640" /></a></div>
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<span style="font-family: "verdana" , sans-serif;"><b>Adwords è uno strumento potentissimo</b>, può farti raggiungere persone in tutto il mondo appena metti online il tuo sito web; ma ci sono delle insidie a cui devi porre attenzione; la prima in assoluto è quello di non dare ascolto ai suoi rappresentanti. Infatti non appena apri un nuovo account riceverai una chiamata da un rappresentante che ti vuole "aiutare" nella gestione del tuo account Adwords: molto difficilmente questa persona riuscirà a farti ottenere un rendimento - su un libro molto famoso è riportato testualmente questo paragrafo "Non sono pochissimi quelli che mi hanno indicato quale disastro si sia rivelata questa scelta".</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Questo per un semplice motivo: questi rappresentanti non seguono il tuo sito, non apportano aggiornamenti al tuo codice sorgente, il loro unico scopo è quello di farti spendere il più possibile ogni giorno e spesso si approfittano della tua eventuale inesperienza nel campo; invece Adwords è uno strumento potente quanto semplice da utilizzare!</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Una volta aperto l'account e impostata una campagna iniziale; il primo pensiero è quello di arrivare in prima posizione: tieni presente che all'inizio è meglio evitarla! Stare in prima posizione non sempre genera un buon traffico in ingresso - infatti un utente che ha cliccato su un annuncio che è in prima posizione probabilmente non ha nemmeno letto il testo ed è un cosiddetto "happy click" con la conseguenza che probabilmente entra nel sito e contribuisce solo a peggiorare le statistiche.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Altro problema comune è quello di linkare tutti gli annunci alla home page del sito; in realtà ad ogni annuncio deve essere dedicata una pagina del proprio sito: se vendi abiti e fai un annuncio sugli abiti eleganti, l'utente che clicca su questo annuncio deve finire sulla categoria "abiti eleganti" e non sulla home page del tuo sito; così la stessa cosa vale anche se offri servizi: l'eventuale utente deve finire sulla pagina specifica, questo inoltre ti aiuterà a raggiungere un buon voto.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Ma soprattutto l'errore che più fa rimettere soldi è quello di usare frasi generiche: se vendi abiti e fai un annuncio con la parola chiave "abiti" ti potrebbero capitare utenti che nella ricerca di Google hanno scritto:</span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">"dove posso comprare abiti usati"</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">"prodotto per pulire i miei abiti"</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">"dove posso buttare abiti?"</span></li>
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<span style="font-family: "verdana" , sans-serif;">Ovviamente non è tuo interesse far entrare questo tipo di utenti; ma nel frattempo loro cliccano sul tuo annuncio, ti fanno spendere soldi e una volta entrati nel sito probabilmente usciranno subito poiché non sono interessati.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Quindi ricapitolando questi sono <b>gli errori più comuni che devi evitare:</b></span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Non spendere soldi per stare in prima posizione</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Non linkare tutti gli annunci alla home page del tuo sito</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Come keywords evita parole generiche</span></li>
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<span style="font-family: "verdana" , sans-serif;">Questi banali punti ti faranno risparmiare tempo e soldi!</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "verdana" , sans-serif;"></span><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-74472380204399845462018-04-15T22:27:00.000+02:002018-04-15T23:22:30.949+02:00Cosa Accade Nella Testa Di Un Utente Prima Di Effettuare Un Acquisto<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Un e-commerce è bello, fantastico, praticamente uno splendore <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><span style="background-color: white; color: #444444;"><b>MA <u>SOLO</u> SE RENDE</b></span></span> e per rendere <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><span style="background-color: white; color: #444444;"><b><u>DEVE</u> generare vendite;</b></span></span> ci sono processi che si scatenano nella testa dell'utente prima di fare un acquisto che è bene conoscere, sono una sorta di step graduali, spesso sottovalutati (poiché tutti abbiamo fatto acquisti), ma in realtà focalizzare l'attenzione su questi step renderà più semplice anche l'impostazione del sito web e-commerce.</span></div>
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<a href="https://3.bp.blogspot.com/-RembhhwhJbU/WtO1guYVLUI/AAAAAAAAABY/Cq1h-Wbhgj8UABo8SlhXR8nq7v_mtd6YwCLcBGAs/s1600/cosa-accade-nella-testa-di-un-utente-prima-di-effettuare-un-acquisto6b2b46ae2244.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="281" data-original-width="500" height="356" src="https://3.bp.blogspot.com/-RembhhwhJbU/WtO1guYVLUI/AAAAAAAAABY/Cq1h-Wbhgj8UABo8SlhXR8nq7v_mtd6YwCLcBGAs/s640/cosa-accade-nella-testa-di-un-utente-prima-di-effettuare-un-acquisto6b2b46ae2244.jpg" width="640" /></a></div>
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<span style="font-family: "verdana" , sans-serif;">Ecco gli step:</span></div>
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<span style="font-family: "verdana" , sans-serif;">1) <b>CONSAPEVOLEZZA</b>: l'utente viene a conoscenza di un determinato prodotto tramite diversi canali (tv, radio, carta, internet,...) in questo step quindi l'utente si rende consapevole dell'esistenza di un determinato prodotto.</span></div>
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<span style="font-family: "verdana" , sans-serif;">2) <b>INTERESSE</b>: l'utente ha interesse per un prodotto, questa fase non è detto che avviene al momento della consapevolezza; ad esempio anche noi possiamo vedere un brand che produce sedie per ufficio e inizialmente non ci stimola interesse, ma se dopo pochi mesi apriamo un ufficio ci viene subito in mente quel determinato brand.</span></div>
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<span style="font-family: "verdana" , sans-serif;">3) <b>RACCOLTA INFORMAZIONI</b>: A questo punto l'utente è veramente un POTENZIALE ACQUIRENTE, in quanto comincia a confrontare il nostro prodotto con altri, e comincia a giudicarlo; in questa fase i maggiori gradi di giudizio sono:</span></div>
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<pre style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: pre-wrap; word-spacing: 0px; word-wrap: break-word;"><code style="background: none; box-sizing: border-box; margin: 0px; padding: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">- recensioni di altri utenti</span>
<span style="font-family: "verdana" , sans-serif;">- prezzo</span>
<span style="font-family: "verdana" , sans-serif;">- qualità</span>
<span style="font-family: "verdana" , sans-serif;">- sito web</span>
<span style="font-family: "verdana" , sans-serif;">- nome del brand</span></code></pre>
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<span style="font-family: "verdana" , sans-serif;">Infatti un utente prima di fare un acquisto si deve fidare anche del sito e del brand, a dirla tutta molti preferiscono acquistare in siti di brand ben conosciuti e dalla reputazione certa piuttosto che in siti di brand sentiti per la prima volta - anche se il prezzo di acquisto è maggiore!</span></div>
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<span style="font-family: "verdana" , sans-serif;">4) <b>IMPEGNO</b>: a questo punto l'utente prende un accordo con il fornitore ed effettua l'acquisto.</span></div>
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<span style="font-family: "verdana" , sans-serif;">5) <b>REFERENZA</b>: Questo probabilmente è lo step più importante, molto più importante dell'acquisto: se l'utente si trova bene, sarà lui stesso la nostra prima pubblicità, lascierà delle recensioni positive e nello stesso tempo potrebbe effettuare ulteriori acquisti; in questa fase l'utente è già iscritto alla nostra newsletter, sarà nostro compito aggiornarlo nella maniera corretta.</span></div>
Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-49182502760896198422018-04-15T22:20:00.000+02:002018-04-15T23:21:58.549+02:00Come Deve Apparire La Tua Azienda Su Facebook<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Tutti sappiamo i numeri di Facebook, la sua importanza ed il suo utilizzo, motivo per il quale anche la tua azienda è praticamente obbligata ad essere iscritta anche qui; ecco quindi quali sono gli errori da evitare e quali strategie devi adottare prima di approdare su Facebook.</span><br />
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<a href="https://2.bp.blogspot.com/-96i4OsJyxY0/WtO0rjXxWsI/AAAAAAAAABM/vvNAZH0fUioLvHd-UWNKNP_P1UA0PS7hgCLcBGAs/s1600/come-deve-apparire-la-tua-azienda-su-facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="312" data-original-width="415" height="300" src="https://2.bp.blogspot.com/-96i4OsJyxY0/WtO0rjXxWsI/AAAAAAAAABM/vvNAZH0fUioLvHd-UWNKNP_P1UA0PS7hgCLcBGAs/s400/come-deve-apparire-la-tua-azienda-su-facebook.jpg" width="400" /></a></div>
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<span style="font-family: "verdana" , sans-serif;">Per prima cosa<span style="color: #b01200;"> <span style="color: #444444;"><b>non</b><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b> devi confondere l'account personale con la pagina</b>;</span></span></span></span>"la pagina" è uno strumento creato appositamente da Facebook per farti gestire l'azienda ed ha notevoli vantaggi (numero di likes illimitati, contenuti che si indicizzano, statistiche, etc...) ma oltre a questo se utilizzi un account personale invece di una pagina, <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><span style="background-color: white; color: #444444;"><b>Facebook<span style="color: #444444;"></span><span style="background-color: white;"></span> può cancellarlo</b></span></span> e tutti gli sforzi fatti diventano inutili.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Una volta creata la pagina devi tenere a mente la prima regola: <span style="background-color: white;"><span style="color: #444444;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>non devi bombardare le persone pubblicizzando i tuoi prodotti</b><span style="color: #444444;">,</span></span></span></span>anzi Facebook deve essere una risorsa che ha lo scopo principale di dare ai tuoi fan risorse utili: <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><span style="background-color: white; color: #444444;"><b>post dal contenuto interessante</b></span>; ad</span>esempio se hai un negozio di abbigliamento parla della tendenza del momento, suggerisci come vestirsi, la funzionalità di un abito... se sei un elettricista dai consigli su come far risparmiare sulla bolletta, su quali sono gli interruttori belli e funzionali... i likes sono il risultato di contenuti interessanti. Una volta ottenuto l'interesse da parte degli utenti considera che in media 1 post ogni 10 può pubblicizzare un tuo prodotto o una tua offerta.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Altra regola importante: </span><span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>non devi ottenere likes indiscriminati!</b></span></span><span style="font-family: "verdana" , sans-serif;"> Meglio che hai pochissimi likes di persone seriamente interessate ai tuoi prodotti/servizi piuttosto che avere migliaia di likes di persone che poi in realtà non interagisco con i tuoi post. Facebook su questo può esserti molto utile; al momento di fare pubblicità puoi infatti decidere a che tipo di persone deve essere rivolta la tua pagina (in base ad interessi, età, città...). Una volta catturato l'interesse delle persone giuste, saranno proprio loro la tua prima fonte pubblicitaria (tramite le condivisioni e likes).</span></div>
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<span style="background-color: white; color: #444444; font-family: "verdana" , sans-serif;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; display: inline-block; line-height: 17.6px; margin: 0px; padding: 3px 5px 0px; text-shadow: none;"><b>Le pubblicazioni dei post devono essere periodicamente rispettate,</b></span></span><span style="font-family: "verdana" , sans-serif;"> se in 10 giorni pubblicizzi due post, rispetta la frequenza di pubblicazione, poiché le persone che ti seguono vogliono vedere i tuoi contenuti aggiornati, se non sono soddisfatte non ti seguiranno più.</span></div>
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<span style="font-family: "verdana" , sans-serif;">In seguito puoi seguire l'insights, ovvero le statistiche su tutti i tuoi post e le tue pubblicità; qui puoi vedere da quali zone provengono i tuoi likes, qual è la fascia media di età... e molti altri dati interessanti ed importanti per fare sempre meglio.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Devi monitorare le pagine che hanno fatto successo nel tuo stesso campo e vedere come si comportano, sono un'utilissima fonte di ispirazione. una volta ottenuti molti likes puoi creare dei gruppi solo per gli utenti più fedeli e da cui hai riscosso più successo.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Su Facebook inoltre è possibile creare e condividere video: un buon video racconta una storia e crea emozioni, il prodotto deve essere una sorta di sfondo e non deve rappresentare il tema principale; se ad esempio vuoi pubblicizzare il tuo servizio di catering racconta la storia d'amore dei due sposi e solo alla fine inserisci il tuo brand. Ricorda inoltre che nei primi 5 secondi l'utente decide se continuare/non continuare a vedere il video; è bene quindi stimolare fin da subito forte curiosità.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: small;">CONCLUSIONI</span></h1>
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<span style="color: #444444; font-family: "verdana" , sans-serif; font-size: small;">In conclusione anche Facebook si adatta al web 2.0 in cui i veri contenuti e il rispetto verso l'utente hanno la meglio.</span><i></i></h1>
Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-25890785102876110262018-04-15T22:12:00.000+02:002018-04-16T00:23:22.707+02:00Monitorare L'andamento Del Sito Web<h1 style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 51.2px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif; font-size: small;">Quali Sono I Principali Parametri Da Tenere Sotto Controllo Per Vedere L'andamento Di Un Sito Web? Perché è importante monitorare un sito</span> <span style="font-family: "verdana" , sans-serif; font-size: small;">web e quali sono i principali parametri da monitorare nel tempo?</span></h1>
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<span style="font-family: "verdana" , sans-serif;">Se hai un sito web che vende caramelle o che rappresenta semplicemente la tua azienda, dal tuo sviluppatore devi PRETENDERE il monitoraggio dei dati!</span></div>
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<span style="font-family: "verdana" , sans-serif;">Per un semplice fatto: devi vedere se le tue campagne pubblicitarie ti stanno portando visitatori e devi monitorare il loro comportamento; il tutto per farti un rapporto sul vero andamento del sito web, la domande finali a cui devi risponderti sono:</span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Il mio sito web sta andando male o bene?</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">dove sto sbagliando e dove posso migliorare?</span></li>
</ul>
<h2 style="-webkit-text-stroke-width: 0px; background: none; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; color: #4f4f4f; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif; font-size: small;">Un caso reale</span></h2>
<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Tempo fa per una boutique di alta moda avevo avviato una campagna marketing con due pubblicità distinte: la prima portava utenti che in media stavano nel sito per 5 minuti e visitavano 25 pagine e spendevano in media €200,00. l'altra portava utenti che in media stavano 1 minuto e visitavano 3 pagine e spendevano in media €50,00. Secondo te con quale campagna pubblicitaria sono andato avanti? Ovviamente la prima;</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background: none; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; color: #4f4f4f; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif; font-size: small;">I parametri importanti</span></h2>
<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">ecco quindi una lista di piccoli parametri che bisogna tenere sotto controllo nel tempo:</span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Tempo media di visita</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Numero di pagine visualizzate</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Quanti sono gli utenti che escono dalla stessa pagina in cui sono entrati (Frequenza di rimbalzo)?</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Percentuale di nuovi utenti ed utenti di ritorno</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Tasso di conversione ai target (es. in quanti comprano? in quanti si registrano? in quanti chiedono informazioni?...) i target variano in base alla tipologia di sito web</span></li>
</ul>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Questi parametri dovrebbero poi a sua volta suddivisi per</span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Città/Regione di appartenenza</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">Metodo Di Acquisizione (Campagna a pagamento, Motore di ricerca, Social....)</span></li>
</ul>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">In questo modo possiamo monitorare l'andamento del nostro sito web e prendere delle decisioni future.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<em style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">ps: nei principali motori di analisi esistono funzioni per creare dei rapporti personalizzati.</span></em></div>
Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-79309399889930486142018-04-15T22:07:00.000+02:002018-04-16T00:23:07.709+02:00Il Tempo Medio Degli Utenti E Le Pag. Visualizzate.<h2 style="-webkit-text-stroke-width: 0px; background: none; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; color: #4f4f4f; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
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<a href="https://4.bp.blogspot.com/-n-v96un-R2g/WtNzgKTzaqI/AAAAAAAAAAw/ZZj4J_0ubMkrzIGmzgKn0RjsexYUlXhDACEwYBhgL/s1600/il-tempo-medio-degli-utenti-e-le-pag-visualizzatef39c42a965f1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img border="0" data-original-height="239" data-original-width="360" height="265" src="https://4.bp.blogspot.com/-n-v96un-R2g/WtNzgKTzaqI/AAAAAAAAAAw/ZZj4J_0ubMkrzIGmzgKn0RjsexYUlXhDACEwYBhgL/s400/il-tempo-medio-degli-utenti-e-le-pag-visualizzatef39c42a965f1.jpg" width="400" /></span></a></div>
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<span style="font-family: "verdana" , sans-serif; font-size: small;">Cosa bisogna tenere realmente in considerazione e quali sono i limiti dei motori di analisi. Vedi!</span></div>
</h2>
<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Il tempo media di visita rappresenta un parametro importante da analizzare; ad esempio si potrebbe analizzare il tempo medio di due periodi differenti e scoprire se è aumentato o diminuito; da tenere in considerazione che non è sempre bene un valore alto; ad esempio in un sito di customer service un tempo medio di visita alto indica che gli utenti hanno difficoltà a trovare risposte; contrariamente ad un e-commerce in cui il tempo medio di visita alto è indice di forte interesse;</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background: none; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; color: #4f4f4f; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif; font-size: small;">I Limiti Dei Motori Di Analisi</span></h2>
<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">i motori di analisi non riportano il tempo dell'utente che questo ha trascorso nell'ultima pagina perché la richiesta successiva avverrà in un altro sito web; quindi se un utente è stato 2 minuti e nell'ultima pagina ha trascorso 3 minuti; questi 3 minuti non saranno presi in considerazione e non rientreranno nelle statistiche. Anche un utente che lascia il sito aperto e va a pranzo e poi ritorna; aumenta in maniera spaventosa il tempo medio di visita... purtroppo le analisi come tutti sappiamo non sono accurate al 100%;</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background: none; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; color: #4f4f4f; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif; font-size: small;">Il Numero Di Pagine Visualizzate</span></h2>
<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">il numero di pagine visualizzate si intuisce facilmente: indica il numero di pagine del nostro sito che i nostri utenti hanno visitato in una sessione; anche qui il contesto è molto importante: in un giornale del web <em style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;">un numero alto indica un andamento positivo; mentre in un e-commerce potrebbe essere un segnale di allarme: forse</em> l'utente non riesce a trovare il prodotto che sta cercando?</span></div>
<h2 style="-webkit-text-stroke-width: 0px; background: none; border-bottom-style: solid; border-bottom-width: 4px; box-sizing: border-box; color: #4f4f4f; display: inline-block; font-style: normal; font-variant: normal; font-weight: 700; letter-spacing: normal; line-height: 44.8px; margin: 16px 0px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif; font-size: small;">La Sintesi</span></h2>
<span style="background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br />
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Ovviamente non si possono trarre conclusioni affrettate; una buona idea sarebbe quella di analizzare questi dati in base alle campagne marketing attivate, ed interpretarle in base al contesto.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="font-family: "verdana" , sans-serif;">Ecco infine una serie di punti utili:</span></div>
<ul style="-webkit-text-stroke-width: 0px; background: none; box-sizing: border-box; color: #4f4f4f; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 25.6px; list-style: inside; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: left; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">i motori di analisi non riportano il tempo che l'utente ha trascorso sull'ultima pagina visitata</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">un numero alto di pagine visitate potrebbe essere segno che i nostri utenti hanno difficoltà a trovare ciò che cercano</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">visualizzare questi dati in confrontato più periodi di tempo</span></li>
<li style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: none;"><span style="font-family: "verdana" , sans-serif;">visualizzare questi dati in base alle campagne marketing attive</span></li>
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<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "verdana" , sans-serif;"></span><br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0tag:blogger.com,1999:blog-4433846823586178957.post-46741419101691488412015-08-03T16:50:00.000+02:002020-04-09T12:46:08.894+02:00Analizzare Il Marketing Di Un Altro Sito Web<span style="font-family: "verdana" , sans-serif;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-variant: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Ecco perché è impossibile monitorare il marketing di un altro sito senza essere i consulenti o i gestori delle campagne attive.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Recentemente a una persona propensa a farmi realizzare un sito web; nello spiegare il marketing gli ho fatto vedere dei risultati, giustamente a un certo punto della conversazione mi esclama "Voglio vedere i risultati</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> che hai ottenuto con altri" - apro le statistiche, gli faccio visionare</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> i dati.</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ABC SUL MARKETING ONLINE</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">A quel punto ho preso in considerazione un'attività di mobili usati:</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> <a href="http://www.moviusato.it/">www.moviusato.it</a>, e </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ho</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> mostrato lo </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">screen</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> della mia ricerca del 03/08/2015 alle ore 11:56</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">: PRIMO nonostante la forte concorrenza! Eccellente!</span></span></span><br />
<span style="font-family: "verdana" , sans-serif;"><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><br /></span>
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<span style="background-color: transparent; color: #4f4f4f; display: inline; float: none; font-size: 32px; font-variant: normal; letter-spacing: normal; line-height: 51.2px; text-align: left; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;"><a href="https://2.bp.blogspot.com/-YTxzMCRZqS0/WtNl1ou1D5I/AAAAAAAAAAM/vRULj8ELfXskg9w85syYaHiF3xq9GrjRwCLcBGAs/s1600/ricerca-google.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img alt="Esempio di SEM - "Mobili Usati"" border="0" data-original-height="736" data-original-width="1166" height="403" src="https://2.bp.blogspot.com/-YTxzMCRZqS0/WtNl1ou1D5I/AAAAAAAAAAM/vRULj8ELfXskg9w85syYaHiF3xq9GrjRwCLcBGAs/s640/ricerca-google.jpg" title="Esempio di SEM - "Mobili Usati"" width="640" /></span></a></span></div>
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Ok! La persona in questione effettua la ricerca dal suo computer e digita "mobili usati". Non appare il sito di <a href="http://www.moviusato.it/">www.moviusato.it</a> neanche tra le prime 5 pagine! Così mi esclama "Mi stai ingannando!". Annuisco e gli comunico uno dei tanti segreti del marketing: "il 90% delle piccole-medie imprese hanno la necessità di un marketing localizzato, ciò significa che chi digita "</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">mobili usati" a un raggio di 30Km dalla sua sede lui esce tra le prime posizioni di Google (tra le altre cose anche prima di portali che fatturano milioni di euro esempio: <a href="http://subito.it/">subito.it</a></span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">, <a href="http://kijiji.it/">kijiji.it</a></span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">...). Però se digiti "mobili usati" a una distanza maggiore non esce neanche l'ombra di quel sito poiché </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">non</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> è interesse del mio cliente fidelizzare nuovi clienti al di</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> fuori di 30Km. Infatti mi trovo a Civitavecchia (Roma) ben oltre i 30Km di raggio (in quanto Movi Usato ha la sede a Viterbo). </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Tra</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> le altre cose ci sono mille fattori che possono influire:</span><br />
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<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Il </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">device</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> utilizzato:</span></div>
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<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Potrei aver deciso di applicare una campagna marketing solo per computer desktop.</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Potrei aver deciso di far apparire il messaggio solo in determinati orari a me più convenienti.</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Potrei aver deciso di escludere il suo IP da questa ricerca.</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Potrei aver deciso di far apparire il sito web solo in determinati giorni della settimana.</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Potrei aver deciso di far apparire l'annuncio solo a chi ha visitato precedentemente determinati siti.</span></li>
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<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">La lista è veramente infinita...</span></div>
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<div style="background-attachment: scroll; background-color: transparent; background-image: none; background-repeat: repeat; background-size: auto; box-sizing: border-box; color: #4f4f4f; font-variant: normal; letter-spacing: normal; line-height: 28.16px; margin: 0px 0px 16px; padding: 0px; text-align: left; text-indent: 0px; text-shadow: none; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">A</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">d esempio:</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Potrei aver deciso di divulgare questo annuncio tutti i giorni dalle ore 14</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">:00 alle ore 16</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">:00 e di spendere tutto il </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">budget</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> giornaliero in queste due </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ore, s</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">e per tre </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">giorni</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> provi a digitare "mobili usati" al di</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> fuori di questi orari non apparirà mai il sito in questione...</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Comunico questo all'interessato. Se lui "casualmente" va nella provincia di Viterbo in un orario compreso tra le 14</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">:00 e le </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">16</span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">:00 e digita "mobili di seconda mano". il sito ancora non esce; "cavolo allora proprio mi stai prendendo per i fondelli!". Annuisco e a questo punto proprio mi arrendo.</span></div>
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<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Il MARKETING È FATTO DI DATI CERTI E SOTTILISSIMI CAMBIAMENTI</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">È ovvio che tutti vorrebbero uscire primi su Google con qualsiasi parola chiave, è meno ovvio che questo è impossibile! Per ottimizzare al massimo il budget giornaliero si guardano orari, testi sul sito, giorni della settimana e tanto altro, ma soprattutto a un certo punto si decide di portare avanti solo alcune parole chiavi: quelle che come conseguenza portano utenti più interessati! Questo solo le statistiche possono dirlo e queste parole, questi orari, questi giorni, i titoli di questi annunci, ecc. Vanno cambiati in base alle statistiche e non in base alle singole sensazioni!</span><br />
<br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">QUELLO CHE VEDI SU GOOGLE NON SEMPRE TI CONVIENE..</span><br style="-webkit-text-stroke-width: 0px; color: black; font-family: &quot; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">A questo punto un po' dubbioso va su Google e digita "CASA CAPRANICA" il sito di www.castrovecchio.it non esce. Consiglio di digitare "Capranica affare bilocale" e il sito appare in prima posizione, anche prima di immobiliare.it. Ovviamente il cliente in questione mi ribatte dicendo "sono pochissime le persone che digiterebbero questa parola chiave".</span><br />
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<a href="https://2.bp.blogspot.com/-eRKguODu35o/WtNmIwt0YTI/AAAAAAAAAAQ/SIqMXTxHYDE2STX-JQMUiFgLbrYCBeA4gCLcBGAs/s1600/seo-siti-web.jpg" imageanchor="1" style="-webkit-text-stroke-width: 0px; color: #0066cc; font-size: 18px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; margin-left: 1em; margin-right: 1em; orphans: 2; text-align: center; text-decoration: underline; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><img alt="Esempio di "SEO" - Capranica affare bilocale" border="0" data-original-height="649" data-original-width="839" height="492" src="https://2.bp.blogspot.com/-eRKguODu35o/WtNmIwt0YTI/AAAAAAAAAAQ/SIqMXTxHYDE2STX-JQMUiFgLbrYCBeA4gCLcBGAs/s640/seo-siti-web.jpg" title="Esempio di "SEO" - Capranica affare bilocale" width="640" /></a></div>
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Ancora una volta annuisco (giuro che questa è l'ultima), gli spiego che mentre prima parlavamo di SEM (traffico a pagamento) ora parliamo di SEO (indicizzazione naturale su Google). Uscire con parole generiche tipo "casa vendita Capranica" per un sito che è nato da pochi mesi è praticamente impossibile. L'unica cosa che ho potuto fare è indicizzare ogni singola inserzione in base al titolo dell'inserzionista. È vero in pochissimi digiteranno tali termini ma sono anche quelli più interessati. Sicuramente anche la SEO ci darà una mano ma la maggior provenienza di utenti interessati proverrà dalla SEM.<br /><br />NON SONO RIUSCITO NEL MIO INTENTO: PROBABILMENTE NON FARA' IL SITO WEB.</div>
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Pazienza, fortunatamente il lavoro non mi manca e avrò sicuramente molte altre occasioni; purtroppo mi rendo conto che i titolari di imprese sono estremamente impegnati e stressati e, a volte, anche per la complessità tecnica non riescono a prendere giuste valutazioni. Ringrazio però questa persona, che nonostante il forte mal di spalle mi ha insegnato molte cose. Spero per lui e la sua agenzia che con il tempo guardi bene il complicato mondo del web.</div>
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<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: "Source Sans Pro",sans-serif; font-size: 18px; font-variant: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><i><u>- Emanuele S. -</u></i></span></div>
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<br />Stefanelli Web - Adminhttp://www.blogger.com/profile/11824591454104958418noreply@blogger.com0Italia41.87194 12.56737999999995729.677718500000005 -8.0869170000000423 54.0661615 33.221676999999957